At Swiss Gallery UK, we are delighted to announce the inclusion of DOXA watches into our curated collection, offering our discerning clientele a brand that epitomizes Swiss horological excellence and a rich legacy in dive watch innovation.
A Legacy of Innovation
Established in 1889 by Georges Ducommun in Le Locle, Switzerland, DOXA has been synonymous with precision and pioneering spirit. The brand's early acclaim came with introducing an eight-day movement in 1908, which became a staple in the dashboards of luxury automobiles, including Bugatti.
Pioneering Dive Watch Excellence
In 1967, DOXA revolutionized the dive watch industry with the launch of the SUB 300. This timepiece was the first to feature a unidirectional rotating bezel with the US Navy's no-decompression dive table, enhancing diver safety. Doxa chose its distinctive orange dial for optimal underwater visibility, setting it apart from its contemporaries.
The SUB 300T Conquistador, introduced in 1969, further cemented DOXA's reputation for innovation by being the first commercially available dive watch equipped with a helium escape valve, catering to the needs of professional saturation divers.
Enduring Partnerships and Cultural Impact
DOXA's commitment to excellence attracted collaborations with notable figures such as Jacques-Yves Cousteau, co-inventor of the Aqua-Lung and pioneering marine conservationist. Cousteau's endorsement led his company, U.S. Divers, to become the exclusive distributor of DOXA watches in the Americas, underscoring the brand's esteemed position among diving professionals.
Author Clive Cussler highlighted the brand's cultural significance further through its association with Clive Cussler's literary hero, Dirk Pitt, who famously wore a DOXA watch in his underwater adventures, bringing the brand into the realm of popular fiction.
The Modern Collection
Today, DOXA continues to honour its heritage while embracing contemporary design and technology. The current lineup includes:
- SUB 200: A 3-hand diver's watch with a scratch-resistant sapphire crystal and a unidirectional rotating bezel, available in six vibrant dial colours.
- SUB 300: A modern reinterpretation of the classic, maintaining the signature features that made it iconic among diving enthusiasts.
- SUB 1500T: Designed for professional divers, this model offers water resistance up to 1500 meters, showcasing DOXA's dedication to robust engineering.
A Commitment to Excellence
Each DOXA watch is a testament to the brand's unwavering dedication to quality, innovation, and functionality. Their timepieces are not merely instruments for telling time but are companions engineered to withstand the rigours of deep-sea exploration and the demands of everyday wear.
We invite you to explore the DOXA collection at Swiss Gallery UK, where each watch reflects a storied past and a commitment to horological mastery.
