Geneva Watch Days 2026: Dates, Brands & What to Expect

Geneva Watch Days returns from 2nd-6th September 2026, bringing together some of the world’s leading luxury and independent watchmakers for one of the most anticipated events in the international watch calendar.

Taking place across Geneva, the event offers collectors, enthusiasts and the wider watch industry an opportunity to discover new releases, limited editions and the latest developments in contemporary watchmaking.

Several brands available at Swiss Gallery will be part of Geneva Watch Days 2026, including Czapek & Cie, Trilobe, Tutima Glashütte and URWERK. Ahead of September, we’re looking back at last year’s event and what we can expect from 2026.

What Is Geneva Watch Days?

Founded in 2020, Geneva Watch Days takes a different approach to the traditional luxury watch exhibition. Rather than bringing every Maison beneath one roof, participating brands showcase their collections across boutiques, showrooms and dedicated spaces throughout Geneva.

At the centre is the Main Pavilion at the Rotonde du Mont-Blanc beside Lake Geneva, creating a central meeting point for discovering exceptional mechanical watches and independent watchmaking.

Looking Back at Geneva Watch Days 2025

Geneva Watch Days continued to grow in 2025, welcoming 66 participating watch brands and more than 17,000 public visitors.

More than 150 watches were presented within the central exhibition, with everything from traditional Swiss craftsmanship and haute horlogerie to experimental complications and contemporary independent watchmaking on display.

Several brands stocked by Swiss Gallery were part of the 2025 event, including Czapek, Trilobe, Tutima Glashütte and URWERK.

Czapek was among the brands attracting attention with the Antarctique Rattrapante R.U.R., a limited edition of 77 pieces featuring its split-seconds chronograph mechanism on the dial side.

The event once again demonstrated why Geneva Watch Days has become such an important platform for watchmakers willing to approach traditional horology differently.

Geneva Watch Days 2026

Geneva Watch Days 2026 takes place from Wednesday 2nd September to Sunday 6th September in Geneva, Switzerland.

Around 70 watchmaking Maisons are expected to take part, with exhibitions, new releases, presentations and events taking place across the city.

Independent watchmaking will once again play an important role, and several names within the Swiss Gallery collection are confirmed to attend.

Czapek & Cie

Known for combining traditional haute horlogerie with contemporary design, Czapek returns for 2026. From the Antarctique to the Promenade, the independent Maison has become known for exceptional Manufacture movements, distinctive dials and beautifully executed finishing.

Trilobe

Trilobe challenges conventional ways of reading time through its signature rotating displays. Combining innovative mechanics with contemporary design, the independent watchmaker continues to bring something distinctly different to modern horology.

Tutima Glashütte

Representing German watchmaking at Geneva Watch Days, Tutima Glashütte brings almost a century of mechanical expertise to the event. Its collections range from technical chronographs to the refined Patria, showcasing traditional Glashütte craftsmanship through a contemporary lens.

URWERK

URWERK has built its reputation by challenging traditional watchmaking conventions. Known for satellite displays, wandering hours and futuristic mechanical architecture, the independent Maison was also one of the original brands behind the creation of Geneva Watch Days in 2020.

What Can We Expect From Geneva Watch Days 2026?

New watches will naturally take centre stage, with Geneva Watch Days becoming an increasingly important moment for brands to reveal new models, limited editions and mechanical innovations.

For collectors, it is also an opportunity to see just how diverse modern watchmaking has become. Traditional craftsmanship sits alongside unconventional displays, experimental engineering and new interpretations of mechanical timekeeping.

We’ll be watching closely to see what Czapek, Trilobe, Tutima Glashütte, URWERK and the other participating Maisons reveal this September.

Discover Geneva Watch Days Brands at Swiss Gallery

At Swiss Gallery London, we bring together exceptional luxury watches from internationally recognised Maisons and some of the most innovative names in independent watchmaking.

Explore our collections from Czapek, Trilobe, Tutima Glashütte, URWERK and more, and discover the craftsmanship, innovation and individuality defining contemporary luxury watchmaking.

Geneva Watch Days 2026 FAQs

When is Geneva Watch Days 2026?

Geneva Watch Days 2026 takes place from 2nd-6th September 2026 in Geneva, Switzerland. The five-day event brings together leading luxury watch brands and independent watchmakers, with new releases, exhibitions, presentations and events taking place across the city throughout the week.

Where is Geneva Watch Days 2026 held?

The heart of Geneva Watch Days 2026 is the Rotonde du Mont-Blanc, situated beside Lake Geneva. The Main Pavilion provides a central space for visitors to explore participating watchmakers, while individual brands also host presentations and events at boutiques, hotels, showrooms and other locations throughout Geneva.

Is Geneva Watch Days 2026 open to the public?

Yes. Geneva Watch Days is open to watch enthusiasts as well as collectors, retailers, media and other industry professionals. The central pavilion and exhibitions offer public access during designated opening hours, giving visitors the opportunity to discover new watches and participating brands. Some individual brand presentations and private events may require registration or an invitation.

Which watch brands are attending Geneva Watch Days 2026?

Geneva Watch Days 2026 brings together around 70 luxury and independent watchmaking Maisons. The line-up spans established manufacturers and specialist independent watchmakers, creating one of the most diverse events in the luxury watch calendar. Brands available at Swiss Gallery and confirmed for Geneva Watch Days 2026 include Czapek & Cie, Trilobe, Tutima Glashütte and URWERK.