London's Official Maurice Lacroix Retailer
Maurice Lacroix Watches At Swiss Gallery
Established in Switzerland in 1975, Maurice Lacroix has built a reputation for combining traditional Swiss watchmaking expertise with contemporary design and technical innovation. Based in Saignelégier in the Jura region, the brand is recognised for its distinctive approach to mechanical watchmaking, particularly through collections such as the Masterpiece, AIKON, and Pontos.
Over the years, Maurice Lacroix has developed significant in-house manufacturing capabilities, producing its own movements, complications, and components while maintaining a strong focus on craftsmanship and finishing. Today, its collection balances the precision and heritage of Swiss horology with bold modern aesthetics, offering characterful timepieces that appeal to both established collectors and a new generation of watch enthusiasts.
Distinctive design, mechanical expertise, and an unmistakably modern character.
Contemporary Swiss Watchmaking
Maurice Lacroix’s collections showcase the brand’s contemporary vision of Swiss watchmaking, bringing together expressive design, mechanical ingenuity, and versatile everyday appeal.
From the architectural character of the AIKON to the technical depth of the Masterpiece collection and the refined sportiness of Pontos, each family offers its own interpretation of the Maurice Lacroix identity.
Across the range, carefully considered proportions, distinctive details, and accomplished mechanics create watches that feel confidently modern while remaining rooted in the traditions of Swiss horology.
Mastering Modern Time
Swiss craftsmanship shaped by innovation, character, and contemporary design. Maurice Lacroix creates distinctive timepieces that bring traditional watchmaking expertise into the modern era.
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Frequently Asked Questions
Maurice Lacroix is known for combining Swiss watchmaking expertise with distinctive contemporary design. The brand places a strong emphasis on mechanical innovation, craftsmanship and expressive styling, creating watches that feel modern while remaining connected to traditional horology.
Swiss Gallery offers a selection of Maurice Lacroix timepieces across the brand’s key collections, including AIKON, Masterpiece and Pontos. Availability may vary, with different models, materials and configurations offered throughout the year.
Yes. Selected Maurice Lacroix watches can be viewed at Swiss Gallery, allowing you to experience the design, proportions and finishing of each timepiece in person. Our team can also assist in comparing models and finding the right watch for you.
Purchasing from Swiss Gallery gives you access to expert guidance, a carefully selected range of Maurice Lacroix watches and dedicated after-sales support. Our team can help you explore the collection and choose a timepiece that suits your style and preferences.