LABORMATIC AZZURRO
The Azzurro model complements the existing Cinquanta and adds a fresh chromatic dimension to the series. Its soft blue hue echoes the pastel tones that permeated Italian design during the post-World War II economic boom—an era when optimism, innovation, and creativity shaped everything.
More than just a colour, Azzurro evokes the spirit of rebirth and cultural vibrancy that characterised Italy in the 1950s and ’60s, offering a poetic reinterpretation of an iconic period in the nation’s aesthetic history.
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Rooted in Purpose, Engineered for performance
Italian Design meets swiss precision.
Since its founding in 1889 by Georges Ducommun in the heart of Le Locle, DOXA has carved out a distinctive place in Swiss watchmaking—defined by innovation, precision, and purpose-driven design. From its earliest achievements, the brand demonstrated a forward-thinking approach, most notably with the patented 8-Day DOXA calibre in 1907. This breakthrough didn’t just elevate watchmaking standards—it found its way into the dashboards of Bugatti racing cars, before becoming a trusted instrument across automotive, aviation, and maritime industries.
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GAGA LABORATORIO
Gagà Laboratorio brings together bold creativity and exceptional craftsmanship.
A fusion of Italian design flair and Swiss precision, where innovative thinking meets refined execution to create truly individual pieces for collectors and connoisseurs alike.