EXCELLENCE LE RÉGULATEUR LOUIS ERARD X SYLVIE FLEURY LIMITED EDITION OF 178

Through collaborations with independent artisans and visionaries, Louis Erard curates a collection that merges swiss precision with unbridled creativity. These limited-edition timepieces are more than watches, they’re collectible art. The brand fosters bold creators who defy conventions, embracing freedom and individuality.

The collaboration between Louis Erard and the Swiss artist Sylvie Fleury once again positions Le Régulateur as the driving force behind an unconventional design culture. Its iconic ‘three in line’ hands play with codes, redefining fundamentals.
Juxtaposing luxury and industrial materials, denouncing the fetishization of beauty and gendered consumption patterns, sylvie fleury's makeup palettes invite themselves into the counters of the regulator.

Sylvie Fleury is renowned for her provocative reflections on consumer culture. In her artistic universe, nothing is off-limits, and everything serves as fodder for her incisive commentary on contemporary culture. In boldly creative ways, she challenges viewers to confront the allure and excesses of consumerism, daring them to question their own desires and perceptions.

Exhibitions and artworks by Sylvie Fleury have made waves across the globe, from the Mamco in Geneva to the art Sonje center in Seoul. Her pieces find homes in prestigious collections such as the Moma in New York, the Zkm | center for Art and Media in Karlsruhe, and the Museum der Moderne in Salzburg.
Based in Geneva, Sylvie’s influence extends far beyond her Swiss roots.

Sylvie has been transforming make-up palettes into monumental works of art. She unfurls the tones and shades of powders into impressive, “shaped canvases”. Her paintings on cut-out canvases take the shape of the original packaging for these everyday consumer items. In this way, beauty products become part of the history of abstract painting. The question of painting takes on a familiar, everyday quality. The radicality of painting is linked to questions of self-assertion.
Here, in the round dial of the watch, boldness becomes one of the superpowers of the timepiece.